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عمومی::
پیشرفت فردی
It is apparent that the U.S. has an enduring free market orientation, rooted in the country's mid-20th-century reassertions of notions of self-advancement through capitalism.
Behind these observations was SOCA's implied appeal: the free market is the sensible arbiter of financial soundness, and one's effort to achieve a satis- factory (and financially viable) life rests on one pursuing such self-advancement in concert with the market.
At a funda- mental level, these public relations messages were designed to encourage Ameri- cans to turn away from government as an aide and rely on self-advancement through the marketplace.
When individuals identify their sense of self and well-being with marketplace concerns, there is the increased risk of disconnecting the self from addressing wider systemic concerns that do not immediately appear to align with self-advancement.
Undoubtedly, power centers have much to gain by establishing a sense that the corporation and individuals are entwined when it comes to valuing the market- place as the locus of self-advancement.
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